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Basem RaafatCreative Beso

About

From voice to vision.

Creative storyteller, voice over artist and business developer — based in Cairo, working across the Arab world.

Basem Raafat

The story so far

2021 → 2026

  1. 2021

    The foundation

    Graduated from the Faculty of Mass Communication, Al-Azhar University, Cairo — where the foundation was laid for every step that would turn into tangible work.

  2. 2021

    Where it all started

    My voice opened the first door. I began as a voice over artist, then as a creative copywriter, and within a year I was working on ads, promos and content inside and outside Egypt.

  3. 2023

    From voice to vision

    Became an account manager at one of the largest advertising agencies — turning ideas and creative concepts into campaigns across TV, radio and digital for brands in many industries.

  4. 2024

    More than a creative

    Promoted to Business Developer. Alongside building content and ideas, I craft business strategy and deliver complete B2B & B2C content solutions with a skilled team behind me.

  5. Now

    Knowledge shared, voices raised

    Public speaker and trainer — running courses in voice performance and narration, and workshops on advertising production.

    On stage

    Represented Radio Masr as a speaker at creative events in major universities:

    • Misr International University (MIU)
    • The Canadian International College (CIC)

What I bring to a project

  • A voice with range

    Warm, energetic, dramatic or comic — tuned to the brand, the dialect and the medium.

  • A writer’s ear

    Scripts built for the ear: timed to the slot, easy to say, hard to forget.

  • An agency mindset

    Years on the account side mean briefs, budgets and deadlines are respected.

Got a script, a launch or a stage?

Tell me about it — let’s make it sound right.

Send a brief